About us

A Company of Firsts

From day one, NOW was created to empower healthy living. We are a legacy, family- and employee-owned brand, a founding supporter of Vitamin Angels, and absolutely relentless about making the natural products and supplement industry better.

Our mission is to provide value in products and services that empower people to lead healthier lives.

Quality First

As a leading natural products company for 50 plus years, our dedication to superior quality has always involved sustainable sourcing, transparency at all levels, and exclusive testing methods that go above and beyond.

Committed to our Customers

As a family- and employee-owned company, our family of employees is considered our first and most important customer. Our goal is to provide a healthy way of life through unsurpassed quality and unrelenting value.

Award-Winning

At NOW empowering people to lead healthier lives is a reward in and of itself, and awards and recognition from others are affirmation that we’re fulfilling this mission. These awards are also a testament to the innovation and quality that go into every one of our products.

A Company of Firsts

Quality First

Committed to our Customers

Award-Winning

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