This seal indicates that selected NOW products have been independently verified to meet
non-GMO standards through third-party review across the supply chain.

USDA Organic

Products with this seal are certified under the USDA National Organic Program, which sets
rules for organic production, handling, and labeling.

Intertek GMP Supplement Certification

NOW states that it is audited and certified by Intertek to meet SSCI benchmark requirements,
supporting consistent dietary supplement manufacturing and ongoing good manufacturing practice improvements.

UL Enhanced Certification for Cosmetics

NOW reports that its cosmetics line received UL enhanced certification after review of its
quality systems and manufacturing practices for applicable cosmetic products.

Safe Quality Food (SQF)

NOW says it is certified through the SQF program, a globally recognized food safety and
quality certification framework approved by GFSI.

Informed Sport

NOW Sports products with this seal are tested for banned substances, with production runs
checked through a recognized anti-doping assurance program.

Vegan

This mark indicates products screened to avoid meat, dairy, eggs, and other animal-derived ingredients.

Gluten Free

Products bearing this seal are tested to confirm gluten levels at or below 20 parts per million.

GOED

NOW uses the GOED member mark to reflect participation in an omega-3 industry organization
focused on quality, ethics, and responsible business practices.

Halal

Halal-certified products are made with ingredients and processes aligned with Muslim dietary requirements.

Friend of the Sea

This certification applies to selected marine-sourced products made from sustainably harvested fish or krill.

Keto-Friendly

This label identifies products intended to support ketogenic-style shopping, including low-carb
and high-fat pantry or supplement options.

Kosher (K Parve)

K Parve indicates kosher-certified products considered neutral and suitable for use with either meat or dairy meals.

Kosher (Triangle K)

This mark shows certification under Triangle K kosher standards.

Kosher (Triangle K – Contains Gelatin)

These products are certified by Triangle K while also containing gelatin.

Kosher (Triangle K with Dairy)

This designation indicates kosher certification by Triangle K for products that also contain dairy.

NASC

The NASC seal is used on NOW Pets products to show alignment with standards for animal health supplements.

EWG Verified®

NOW Baby uses this mark to emphasize transparency and product safety expectations for baby care items.

No Aspartame, No Sucralose, No Ace-K

This seal indicates that certain NOW Sports products are made without those synthetic sweeteners.

Certified Gluten Free

These products follow stricter gluten-free certification standards requiring 10 parts per million or less of gluten.

Non-GMO

NOW uses this label for products screened to help ensure the absence of genetically modified organisms.

Probiotic Strain Verified

This mark is used on certain NOW probiotic products whose bacterial strains have been identity-verified through analytical testing.

Steroid Tested

NOW Sports says products with this logo are tested in-house to confirm steroid levels remain below its stated threshold.

TerraCycle®

This mark highlights products participating in a recycling partnership intended to reduce landfill waste.

Cruelty Free

NOW Solutions states that its topical skincare and aromatherapy products carry cruelty-free certification and are not tested on animals.

CarnoSyn®

This logo is used on selected sports formulations containing the branded beta-alanine ingredient at stated effective daily intake levels.

Genuine Whole Food

This designation is used for products intended to reflect the nutrient profile naturally found in whole foods.

Australian Tea Tree Industry

This logo indicates the use of accredited Australian tea tree oil described as traceable, regulated, and unadulterated.